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🛒 Ecommerce SEO

Ecommerce SEO – Rank, Drive Traffic & Increase Sales

From product pages to category structure, I help ecom stores rank for high-intent keywords, drive qualified traffic, and convert visitors into buyers.

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Ecommerce SEO

Ecommerce SEO is fundamentally different from standard SEO. You're dealing with hundreds or thousands of pages, complex site architecture, duplicate content risks, and product schema requirements that require a specialist approach.

I've scaled an online store from zero to 7 million AED in organic sales within 12 months and 300,000 monthly organic visitors. That result came from a rigorous technical foundation, data-driven keyword targeting at the category and product level, and consistent link building. I apply the same methodology to every ecommerce project I take on worldwide.

What's Included

  • Full ecommerce site architecture audit
  • Category and product page keyword mapping
  • Technical SEO (crawlability, indexation, site speed)
  • Product schema and structured data implementation
  • Internal linking strategy for category authority
  • Duplicate content and canonicalisation resolution
  • Google Shopping and Merchant Center integration
  • Core Web Vitals optimisation
  • Monthly ranking and revenue attribution reports

Key Deliverables

Category Page Optimisation

Category pages drive the most commercial traffic. I optimise titles, headings, descriptions, and internal links to maximise rankings.

Product Page SEO

Unique product descriptions, optimised titles, product schema, and review markup to improve both rankings and click-through rates.

Technical Ecommerce SEO

Crawl budget management, pagination, faceted navigation, duplicate content — all the complex technical issues that plague ecom sites.

Shopping Feed Optimisation

Google Merchant Center setup and product feed optimisation to maximise Google Shopping visibility alongside organic rankings.

Frequently Asked Questions

I work with Shopify, WooCommerce, Magento, BigCommerce, and custom platforms. My Shopify expertise is particularly strong — I've scaled a Shopify store to 7M AED in organic sales within 12 months.
For ecommerce, initial ranking improvements on less competitive product terms can appear within 2–3 months. Competitive category terms typically take 6–12 months. The key is building authority progressively across the site hierarchy.
I use a systematic, priority-based approach — focusing first on high-revenue, high-volume categories, then scaling down. I also build templated optimisation frameworks for product pages that can be applied at scale.
Yes. Google Merchant Center setup, product feed optimisation, and troubleshooting are part of my ecommerce SEO service. Organic SEO and Shopping together create a powerful combined visibility strategy.