Learn SEO — Free, In-Depth Guides
Plain-English guides on how search actually works — from local map pack rankings to ecommerce and technical SEO. Written by a consultant who does this for a living, not theory.
Every Core SEO Topic, Covered in Depth
Each topic is a growing library of guides that connect to each other — so you can go from "what is this?" to "how do I do it?" without jumping around the web.
Local SEO
Rank in Google Maps and the local pack, optimise your Google Business Profile, and win nearby customers.
4 guides live →Google Business Profile
Set up, optimise, and rank your Google Business Profile in the local map pack.
7 guides · coming soonGSC & Analytics
Get indexed, track performance, and set up Google Search Console and GA4 the right way.
8 guides · coming soonTechnical SEO
Crawlability, indexation, Core Web Vitals, and the technical foundation rankings depend on.
9 guides · coming soonOn-Page SEO
Titles, headings, internal links, and search-intent-matched content that ranks.
8 guides · coming soonKeyword Research
Find the queries worth targeting, understand intent, and map keywords to pages.
6 guides · coming soonOff-Page SEO & Links
Backlinks, digital PR, and authority-building that moves competitive rankings.
8 guides · coming soonSchema Markup
Structured data and rich results — help Google understand your pages.
8 guides · coming soonEcommerce SEO
Product and category SEO, faceted navigation, and platform-specific strategy (Shopify, Woo).
7 guides · coming soonSEO Site Migration
Redesigns, domain changes, and HTTPS moves — without losing rankings.
6 guides · coming soonGoogle Merchant Center
Product feeds, free listings, and fixing Merchant Center disapprovals.
5 guides · coming soonSEO Web Design & Dev
SEO-friendly site structure, mobile-first indexing, and framework SEO.
5 guides · coming soon